VF Corporation has completed the sale of its Licensed Sports Group (LSG) business to Fanatics Inc. VF’s LSG business, which includes the Majestic brand, supplies apparel and fanwear through licensing agreements with U.S. and international professional sports leagues and teams.
“Completing the acquisition of LSG and adding Majestic to our brand portfolio marks an exciting day for all of us at Fanatics. We will continue to lead growth and innovation throughout the licensed sports industry by uniting our shared passion to provide exceptional experiences for fans globally,” said Fanatics CEO Doug Mack. “Together, we plan to introduce even more agility into product creation and distribution to ensure more unique and timely items are readily accessible for fans across all channels in this increasingly ‘On Demand’ world.”
The announcement follows the April 4, 2017, news release in which VF announced that it had entered into a definitive agreement with Fanatics regarding the sale of this business.
