Skechers Performance U.K. Division confirmed its ongoing partnership with Breast Cancer Care to help support women across the U.K. who are facing breast cancer.
The division will launch a month-long marketing campaign that includes in-store, print and social media activity. To re-launch the partnership, Skechers Performance U.K. is releasing a new, limited edition GoWalk 4 footwear collection marked with the breast cancer awareness pink ribbon, which will be available in Skechers retail stores from April 7 and online April 1, 2017.
“We are extremely proud to announce our continued partnership with Breast Cancer Care,” said Peter Youell, Skechers U.K. & Ireland managing director. “It is an important charity that provides significant care and support for those affected by breast cancer. Following the success of our first campaign, we wanted to further our support for the charity, and with this new collaboration, we wish to continue building awareness surrounding all the incredible work that Breast Cancer Care does. We are pleased to play a role in supporting their incredible work providing care, support and information to help thousands of people to find a way to live with, through and beyond breast cancer.”
Lizzie Iredale, head of corporate partnerships at Breast Cancer Care added, “We are delighted that Skechers are continuing to support Breast Cancer Care. The funds Skechers raise will help us to continue to provide anyone affected by breast cancer with the best care, support and information when they need it most.
“Every year around 62,000 people are diagnosed with Breast Cancer in the UK, that’s around one person every ten minutes, so there’s never been such an urgent need for our support services.”
The Skechers Performance Breast Cancer Care collection is available in two Skechers GoWalk 4 styles. A donation of £5 per pair sold will be donated to the charity. The designs incorporate a black, white and charcoal colour pallet with the classic pink hue weaved in. Each style also features the pink ribbon detailing on the heel.
The Skechers GoWalk 4 shoes available in both slip-on and lace-up styles and features the new Skechers Goga Max insole for the most advanced walking experience ever. The shoe also has responsive flexibility for a more natural movement and incorporates Goga Pillars for added comfort and a tapering midfoot for improved arch support.
The funds raised will help Breast Cancer Care continue to provide support for anyone affected by breast cancer. For more information about breast cancer and the charity visit www.breastcancercare.org.uk.
Photo courtesy Skechers Performance
