Canada Running Series announced Under Armour as the new title sponsor of the Eastside 10k race, which is scheduled for Saturday, September 16 this year.
In addition to the title sponsorship, Under Armour is the exclusive athletic footwear, apparel and Connected Fitness sponsor. All participants will receive Under Armour technical running shirts and race organizers will receive technical apparel and footwear. This collaborative partnership will also bring cutting-edge innovation to the Canadian road running scene with activations across Under Armour’s digital training platforms, MapMyRun and UA Record. These platforms will include official training programs for runners of all abilities. There will also be an ambassador program and community outreach for run crews and clubs.
“This is a strategic partnership between two premier high performance brands,” says Canada Running Series president, Alan Brookes. “This partnership with Under Armour, the global leader in innovation performance product, is about bringing the latest and greatest to the Canadian road running scene. Together we will be able to grow the Under Armour Eastside 10k into an even bigger and better international running event, and something that is in, for and with Vancouver’s Eastside.”
“Under Armour is passionate about making all runners better and we are thrilled to partner with Canada Running Series to elevate the awareness of the Eastside 10K race,” says Shana Ferguson, Director of Marketing, Under Armour Canada. “This is one of the highlights of the Vancouver fall racing calendar, as the race winds through some of the most historic and vibrant areas of the city, and we are looking forward to outfitting runners in our innovative gear.”
Under Armour’s partnership with the Eastside 10k is the company’s first title sponsorship of a Canada Running Series race. In the U.S., Under Armour has enriched the running experience at signature events, including San Francisco’s Bay to Breakers 12K, and Washington, D.C.’s Cherry Blossom 10-miler & 5k. As in San Francisco and Washington D.C., Under Armour will enhance the experience in Vancouver in all phases of the run.
