Elite Sportswear, the company behind GK Cheer, entered a strategic merger with Victory Team Apparel, a leader in sideline cheerleading gear.
Victory Team Apparel will add to Elite’s current portfolio of GK Branded Gymnastics and All-Star Cheer lines, Under Armour Gymnastics and Sideline Cheer, as well as the Dolfin Swimwear brand.
“We couldn’t be more excited about this merger and the benefits, resources and power it will bring to our brand. I see incredible opportunity for Elite and Victory Team Apparel to build our sideline cheer portfolio to encompass all price points, expand our national warehouse base and offer fantastic new products to our consumers,” stated Dan Casciano, CEO, Elite Sportswear. “This merger allows us to create a more diverse offering of sideline apparel to meet all budgets while allowing a more expansive head-to-toe purchasing experience.”
“We are thrilled to be working with GK Cheer and Under Armour brands. To be able to balance our Sideline Cheer sales with premier brands like GK Cheer and Under Armour has our team pumped! We can offer a full range of products to our customers with such reputable brands,” said Russell Levine, Victory Team Apparel CEO.
Both Elite Sportswear and Victory Team Apparel will continue to work as separate entities but will combine product, sales and marketing synergies through a strategic go-to-market plan.
Photo courtesy GK
