DeFeet recently signed a sponsorship deal with World Cup Ski Racer, Bode Miller.
“Its great to be working with DeFeet on their ski sock line,” Miller said. “They're all about performance, and theyll build me exactly what I need to win.”
Called “extremely marketable” by Ski Racing magazine, Miller has finished the last three seasons ranked in the top four in the world. In the 2003-2004 season, Miller captured six, first-place finishes on the FIS World Cup circuit, and finished the season with the World Cup Giant Slalom title, the first World Cup championship by an American male since 1983. At the 2002 Olympics, Miller won silver medals in both the combined and giant slalom events.
“Bode exemplifies what we're about as a company,” said DeFeet President Shane Cooper. “Defeating the elements, defeating fear, doing anything that is necessary to be the best. We're happy to have him with us.”
