LEKI has recently completed a program to certify and train its sales staff and retailers as basic Nordic Walking trainers. LEKI now has the only Nordic Walking certified sales staff in North America.
The Nordic Walking certification program consists of eight total hours of classroom theory and physiology along with outdoor technique and group program application. Retailers currently authorized as LEKI Nordic Walking Certified Retailers are: Midwest Mountaineering (Minneapolis, MN); Black Creek Outfitters (Jacksonville, FL); and Adventure 16 (Los Angeles, CA). Retailers have also been encouraged to include local fitness trainers in their LEKI training program.
According to Greg Wozer, Vice President, LEKI USA, “No one else in the industry is as active as LEKI in promoting the correct technique of Nordic Walking and use of authentic Nordic Walking Poles. While some pole-walking companies are misrepresenting their products and techniques as Nordic Walking, authentic Nordic Walking Poles have a narrow profile, cross-country style grip and use rubber fitness tips designed to grip pavement and deliver added support and stability.”
“And LEKI's Nordic Walking Poles allow you to adjust the length of the poles to your height, for one-size-fits-all convenience and terrain change.” said Wozer.
Nordic Walking was pioneered in the mid 1900's by Scandinavian cross country skiers looking to train and stay fit in the off-season. Recently, the technique and specific products were developed to suit all demographics and fitness levels. Specific stretches and resistance exercise that utilize the poles were also added. The results have been an easy-to-learn fitness program that has swept all of Europe.
LEKI Nordic Walking Program Director Gottfried Kuermer has instructed and certified LEKI sales representatives and retailers as Nordic Walking trainers. Kuermer is an original Master Trainer from the International Nordic Walking Association -one of only 42 worldwide- and a member of the Austrian Nordic Walking Association. He will spend time in the United States throughout 2004 to conduct trainer certification clinics and participate in retail promotional events.
“Kuermer's expertise in Nordic Walking makes him uniquely qualified to train and certify LEKI's sales representatives and retailers across North America,” said Wozer.
