Burton's first Creative Director of Women's Marketing and Product, Grace Patrick has started her new job at Burton and is splitting time between the company's headquarters in Burlington, Vermont and its new California office in Irvine. She's excited to utilize the knowledge she gained as the Director of Roxy Marketing where she was instrumental in the development and success of Roxy by Quiksilver. During her nine plus years at Roxy, she created successful and innovative events, The Roxy Surf/Snow camps, Roxy Fiji Pro (women's first stand-alone surf event), Roxy Snow Classic, Roxy Pro Hawaii, skate exhibitions, multiple in-store promotions and Roxy fashion shows in New York City. She also focused her energy and expertise on product design and development for Roxy, the leading brand in its category.
Together, Burton and Grace are excited to team up and expand on Burton's marketing, product and events for women.
Here's what Grace has to say about her new job in an interview provided by Burton.
Burton – So tell us Grace, what will you be doing at Burton?
Grace – I'll be smiling. And I will assemble a talented, passionate and innovative team who will encourage others to engage in the healthy lifestyle that Burton stands for.
Burton – Sounds like a fun job. What have you done in the past that could help you achieve all that?
Grace – I have and will continue to open avenues for girls of all ages around the globe to involve themselves in the boardsports lifestyle. My goal has always been to encourage more women to be a part of the boardsports culture and not be intimated to try new things. I'm excited to use my passion, knowledge and experience with events, athletes, product, fashion and culture to welcome all to participate and have fun with these sports.
Burton – Ok, so now a fun one – if you could be anywhere in the world, where would you be?
Grace – I'd be smiling. It is the Universal language, right?
Burton – One last question about the job. What do you want Burton to be for women?
Grace – The answer lies in the Cat Stevens song, “If You Want To Sing Out, Sing Out.” Be sure to listen to the whole song.