GATES Gloves and Gear has announced their renewed partnership with W.L. Gore & Associates. GATES has recently been licensed to manufacture gloves featuring the GORE-TEX® and WINDSTOPPER® fabrics.
This will not be the first time GATES gloves feature Gore product. GATES was the first brand to develop an all-fabric ski glove that featured a GORE-TEX® insert, a development that revolutionized the industry. Since then, GORE-TEX® has become synonymous with waterproof and breathable and is used throughout the outdoor industry. This addition gives GATES another tool to help gain market strength and expand the GATES brand.
“Partnering with GORE-TEX® makes our GATES Active Handwear line complete. The GATES line is built around quality product featuring branded components and GORETEX® offers the ultimate in quality and performance in a branded component.” said Brian Gerrain, GATES VP of Active Division. “We look forward to launching our '04 line that will include many GORE-TEX® styles.”
Brian Gallagher, W.L. Gore Accessories Marketing Associate, commented on the agreement in saying, “ROCKY and GATES are leading brands in the industry and are quickly making a presence in the accessories marketplace with the expansion of the GATES brand. It is our intention to grow the GATES / GORE-TEX® partnership with the addition of a GORE-TEX® and WINDSTOPPER® accessories license for the GATES brand in the Snowsports marketplace.”
