Astral, the Asheville, NC paddle sports brand, named husband and wife team Dave and Bobbie Larson as its new sales team in the Midwest.
With over 15 years in the industry, the Larsons have worked with some of the leading paddlesports brands.
They will tackle the Astral account with a yin and yang approach very fitting for their personalities. Dave, who grew up in Minnesota, spent most of his youth paddling and fishing in the Boundary Waters and northern rivers of the region. He will oversee paddlesports and PFD accounts. When not on the water, you can find Dave mountain biking, Nordic and alpine skiing.
Bobbie grew up in Northern California helping run her family’s rafting business. She’s an avid whitewater kayaker and instructor and will focus sales efforts in expanding the footwear collection in the region. She’s a graphic artist and excels in business marketing. When not in her boat, you can find Bobbie mountain biking skiing or cooking.
“We are psyched to have Dave and Bobbie as a part of the Astral team,” said Astral’s VP of Sales and Marketing Christie Dobson. “Their experience, team approach, and enthusiasm will really help to expand our presence in the area.”
Dave and Bobbie Larson will service Minnesota, Wisconsin, Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, North Dakota, and the upper peninsula of Michigan and can be reached at dave@larsonbrothers.net and bobbie.graphics@gmail.com.
Established in 2002, Astral has grown to specialize in high performance footwear alongside its coveted PFDs and other paddling safety gear. Independently owned, Astral is based in Asheville, NC and has satellite offices near Truckee, CA; Saigon, Vietnam, and Nottingham, UK.
