Saxx Underwear is teaming up with professional basketball player Kevin Love. The forward is a three-time All-Star and Olympic gold medalist who holds the NBA’s longest standing streak for recording double figures in consecutive games. As Love embarks upon another season to bring an NBA championship to Cleveland, he will be featured in Saxx Underwear’s 2016 global brand campaign and collaborate on product development and design.
“First, Saxx underwear are the most comfortable lifestyle underwear I’ve ever worn,” said Kevin. “I’m happy to be with a brand that is made for guys that lead casual, active lives, and I am looking forward to growing the relationship.”
“Kevin is a world-class athlete with a relentless drive to succeed, exemplified by both his achievements on and off the court,” said Saxx CEO Tim Bartels. “He is also passionate about living the active lifestyle that Saxx embodies. As our brand continues to expand its global reach, we are excited to welcome Kevin to the Saxx family.”
Since the first production run of 200 pairs, Saxx is now sold in over 1600 retailers across Canada and the United States and is planning for global expansion in the near future. The addition of Kevin Love is another step in the Saxx commitment to making the most innovative men’s underwear for active consumers. Look for new Kevin Love + Saxx design collaborations in 2016.
Saxx is a subsidiary of No Limits Sportswear Inc. and based in Vancouver, Canada.
