A Beijing court dismissed a trademark case brought by Michael Jordan against a company using a similar name and logo to his Nike-produced brand, a report said.
Jordan asked Chinese authorities in 2012 to revoke the trademark of
Qiaodan Sports Co, accusing the sportswear firm of misleading consumers
about its ties to the six-time NBA champion. “Qiaodan” is a Chinese
version of his name. As well as the name, Qiaodan's products
carry a silhouette of a leaping basketball player resembling the
“Jumpman” logo used by Nike to promote its Air
Jordan brand.
Authorities refused Jordan’s request, and a lower court in Beijing did the same. He appealed to the Beijing Higher People’s Court, which ruled against him, the Chinese news portal Sohu reported.
