LCI Brands is reaffirming its support for youth-centered programs that cultivate a love for nature by becoming a Bronze Sponsor of this year's Outsiders Ball.
“The rise of adventure travel in the outdoor market has encouraged us to become even more committed to the industry and to take a bigger step in achieving corporate give back,” said Jen Panattoni, director of marketing.
Hosted by the Outdoor Foundation at Outdoor Retailer, Outsiders Ball has raised over $700,000 to support 200 community projects across the country.
“The response from our industry has been a testament to the business imperative of this issue – activating a new generation of outdoor enthusiasts,” said Chris Fanning, executive director, Outdoor Foundation. “We are so grateful to LCI Brands and all our sponsors who have provided extraordinary energy, ideas and support.”
Additionally, at the end of the second day of the trade show, LCI Brands will be selling pours of local draft beer with all proceeds benefiting the National Forest Foundation.
“We’re excited to partner with LCI Brands for a happy hour,” said Mary Mitsos, executive vice president, National Forest Foundation. “We look forward to meeting with folks, sharing a beer and highlighting the role national forests and grasslands play in outdoor recreation.”
LCI Brands will also be participating in the Shmooz where they will meet candidates for open positions in outdoor channel management and international channel management.
Outdoor Retailer Summer Market will take place from August 5 to 8 in Salt Lake City, UT.
LCI Brands (formerly known as L.C. Industries, Inc.) is located just outside Chicago and is home to brands such as Lewis N. Clark, Belle Hop, and UrbanGear. With the luggage caddy as its core offering, LCI Brands began operations in 1971, and since then has expanded to offer hundreds of products in categories such as security, comfort, organization and health.
