Mammut recorded flattish sales and operating results for 2014, reflecting growing saturation in its home markets of Germany and Austria, its Zurich-based parent company Conzzeta AG reported Thursday.
Revenues at the Swiss mountain sports company reached CHF$249.9 million (Swiss Francs), up 1.2 percent from CHF$247 million in 2013. Mammut's operating results slipped to CHF$20.8 million, down slightly from CHF$20.9 million. That translated to an EBIT margin of 8.3%.
“The Swiss mountain sports brand is facing increasingly tough competition worldwide,” Conzetta reported March 26. “The core markets of Germany, Austria and Switzerland are showing increasing signs of saturation, while the Asian markets continue to grow. In sporting goods sales, direct contact with the end-customer is increasingly important; sales growth occurs above all in the business-to-consumer sector. Mammut further strengthened this channel in 2014, opening 12 new mono-brand stores.”
Regarding 2015, Conzzeta said, “the Sporting Goods segment faces a tough market trend overall in Europe and is likely to see demand leveling out.”
