Nathan Sports, which was recently named one of the fastest-growing, privately-held businesses in the Philadelphia region, named three recent hires in its sales and marketing department.

The company's newest hires include:
 

  • Gregory Brantner, Marketing Manager: Brantner will be responsible for developing and implementing marketing, advertising, public relations, retail marketing, athlete and event sponsorship programs and social media campaigns. Previously, he served as Marketing Specialist on the Outdoor/Fitness Team at Garmin International where he directed marketing strategy for consumer electronic products, including the VIRB action camera, fenix GPS adventure watch and the Forerunner 610 running watch.
  •  Alex Feldman, Eastern Region Tech Representative: Feldman will support the expansion of Nathan’s eastern regional retail partners and serve as a key resource for those partners working to grow their essentials category as a whole. That includes providing resources and educational platforms to help specialty retailers retain customers and grow their business. Prior to joining Nathan, Feldman was the General Manager at running specialty store Lucky Foot, where he led efforts to achieve company goals and showed his prowess for selling essentials.
  •  Daniel Suher, Specialty Sales Coordinator: Suher will be working closely with the brand’s specialty retail partners to drive revenue and profitability, while building brand equity and increasing market share. He will be supporting the sales team to drive merchandising through the educational and sales programs. Suher has strong industry experience, stemming from his time at Saucony, Inc. functioning as a Tech Representative and a Team Sales Representative, as well as time spent working at New Balance Brandywine and FloTrack.

Nathan was recently ranked as one of the fastest-growing, privately-held businesses in the Philadelphia region in 2014 by the Philadelphia 100, the Wharton Small Business Development Center, the Entrepreneurs’ Forum of Greater Philadelphia and the Philadelphia Business Journal. The growth of retail partnerships played a significant role in this achievement, as well as overall brand growth.
 
“This is an exciting time for Nathan,” said Brent Hollowell, vice president of marketing for Nathan. “In 2014, we experienced steady growth, and more than that, with the
proper marketing support, we continue to develop successful educational
programs to help our retail partners do the same. The addition of Greg, Alex and Dan, coupled with this distinguished award, demonstrates our commitment to innovation in the Running Essentials category and positions us as one of the region’s leading businesses.”