While the Puma booth at WSA wasn’t as packed as past shows, the folks at the trend-setting brand had plenty to be pleased about as the company posted yet another stellar quarter in Q2.

In currency-neutral terms, consolidated group sales increased to 56.8% to €300.9 ($342.2) million. Japan impacted the numbers as a subsidiary for the first time. On a like-to-like basis, total sales increased 31.5%, or 42.2% on a currency-neutral basis.

Europe, which made up almost 70% of brand sales, increased 40.1% to €187.5 ($213.2) million. In currency-neutral terms, the Americas increased 41.7% to €65.8 ($74.8) million in the quarter. The Africa/Middle East region grew 22.1% to €6.6 ($7.5) million in Q2. The inclusion of Japan in the quarterly numbers spiked the Asia/Pacific results, with growth for the quarter coming in 298% ahead of last year to €41.0 ($46.6) million. Without Japan, A/P gained just 2.0%.

Sales in the U.S. increased 37.7% when measured in U.S. dollars in Q2.

Gross profit margin improved across all categories, reached a record 48.8% in Q2, up 560 basis points. Footwear margin also gained 560 bps from 43.8% to 49.4%. Apparel GM gained 660 bps to 47.9% and accessories GM grew by 150 bps to 45.4% in the quarter.

Marketing expenses were 12.9% of sales in Q2, while SG&A declined 170 basis points to 15.2% of sales.
Inventories increased 36.6% to €199.6 ($227.0) million and receivables grew 28% to €254.3 ($289.2) million.

Inventories appear to be in line with futures orders at the end of the period, which jumped 47.6% on a currency-neutral basis to €593.4 ($674.8) million. Excluding Japan, futures were up 35.4% currency adjusted.
Europe futures increased 29.1% to €417.9 ($475.2) million. On a currency adjusted basis, the Americas saw backlog increase 60.2% to €95.1 ($108.1) million.

Future orders in the U.S. increased 54.8 in U.S. dollar terms.

Africa/Middle East was up 12.9% to €13.2 ($15.0) million. Again, Japan had a major impact on the Asia/Pacific region, where futures surged 372.5% to €67.1 ($76.3) million. Excluding Japan, A/P orders increased 18.6% currency adjusted for the region.

The company is now estimating that the weaker U.S. dollar’s impact on the top line for the year will increase to 10% from a previously forecasted 5%, with the currency adjusted sales growth forecasted north of 40% to approximately €1.2 ($1.38) billion.

Worldwide branded sales are estimated at close to €1.6 ($1.84) billion.

EPS is expected to grow by more than 60% and pre-tax profits are expected to exceed €200 ($230) million for the first time to approximately 17% – 18% of sales.


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