Nike has introduced the Nike Elite Digital Ink printing process, a proprietary system of
creating socks “that are as vibrant as the sneakers they are paired with.”
The Nike Elite Digital Ink printing process enables Nike designers to emblazon the Nike Elite sock with high-definition graphics and a
myriad of vivid colors free of image distortion or fading. The process
also maintains the performance benefits of the Nike Elite Sock
sweat-wicking, support and impact protection.
The
Nike Elite Digital Ink sock will debut in the “First Edition” colorway,
which celebrates the CMYK printing process and the four most popular
ink colors used in most color printing Cyan, Magenta, Yellow and Key
(black). A variety of initial printing styles are represented, including
drip effects, distortions, geometric patterns and typeface. Only 2,014
pairs will be available.
Following this initial launch, Nike
Basketball will roll out a number of Nike Elite Digital Ink socks linked
to new footwear drops and special moments.
