Longworth Industries named Keith Myers director of sales for PolarMax, the base layer brand that is looking to expand  sales of outdoor and casual apparel.


In his new role Myers will assume the responsibilities of sales management, overseeing business and partnership development, as well as direct involvement in marketing and future product directions for Polarmax.

“I am very excited about my opportunity to be on the Polarmax team for many reasons,” said Myers. “Most importantly the team is committed to produce the finest quality, well-priced technical base layers available today with a manufacturing label that says ‘Made in the USA.’ Having been in the apparel business my entire career, this one statement says it all.”


Meyers brings over 20 years of experience in the outdoor apparel industry having represented top brands including Woolrich, Swiss Army Brands, and most recently Gramicci Southeast. As Polarmax continues to expand into new outdoor and casual markets, Keith’s background in the outdoor market – paired with his leadership skills and sales experience — provides an invaluable asset to the Polarmax brand.


“Keith Meyers brings a wealth of sales, sales management, and marketing expertise to the Polarmax brand,” said Randy Black, president and CEO of Longworth Industries and Polarmax baselayers. “His energy and passion for sales, customers, and products is very exciting for our company, and our Polarmax brand.”