Under Armour revealed plans to open the company’s newest Under Armour Brand House specialty retail store on Thursday, Nov. 7th, in McLean, Virginia’s Tysons Corner Center.
The Brand House at Tysons Corner Center will feature the company’s largest depth of youth product offerings to date.
The Under Armour Brand House at Tysons Corner Center is located at 1961 Chain Bridge Rd in the Tysons Corner Center and occupies more than 8,300 total square feet. Through the use of cutting-edge technology, the Brand House will tell the brand story through digital displays that act as points of information, as well as inspiration. The Brand House will also provide an assortment of localized product, exclusive to the Tysons Brand House.
“We are excited to bring the Under Armour Brand House specialty store to Tysons Corner Center and expand our commitment to the community through local partnerships, exclusive local product offerings and the introduction of a more educational, interactive and rewarding shopping experience,” said Henry Stafford, President, North America, Under Armour. “The Under Armour Brand House provides us with a new opportunity to advance our mission to make all athletes better and to provide our consumers with an elevated retail shopping experience.”
