Since 1979 adidas has been the main sponsor of the Chinese World Cup Football development program, and on June 26th they signed a deal that continued this support until 2010.
While adidas did not release any financial information, they did state that this is the “biggest sports marketing deal ever in China.”
The company will support nearly all areas of Chinese soccer development including the men’s and women’s national teams, the men’s U-23 / U-20 / U-17 team and the women’s national youth and junior teams. adidas will also contribute to the development of grassroots programs as part of the deal.
