Performance Health, manufacturer and marketer of Thera-Band, Biofreeze, Perform and Hygenic branded products, announced a merger with Cramer Products, Inc.
Cramer Products portfolio includes all branded products from Cramer, Active Ankle, Stromgren and Cosom, and is widely viewed as the best and longest-established company supporting the athletic training (AT), sports medicine (SM) and team markets. Cramer Products also reaches into retail, primarily through chain sporting goods stores, as well as into certain international markets.
“Combining Cramer Products with Performance Health provides benefit to both organizations, leveraging our complementary sales channels and go-to-market strategies,” stated Marshall Dahneke, president and chief executive officer, Performance Health. “Each company will cross-promote and cross-sell the other’s product lines through their respective sales channels, taking advantage of each other’s market leadership and strong legacy brands.”
This partnership will result in little initial change in how each company conducts business with their primary stakeholders. In general, ‘it’s business as usual’. The products historically purchased from Cramer will continue to be purchased from Cramer and vice versa.
“Bringing our two companies together makes sense on multiple levels and it should favorably impact all of the professions and customers we serve. This merger joins two like-minded, value-based market leaders that support professionals through education, research and innovative products,” added Thomas K. Rogge, president and chief executive officer, Cramer Products. “I look forward to enhancing the Performance Health brands in the AT, SM and team markets while expanding the Cramer Products brands through Performance Health’s market-leading position in the chiropractic, physical therapy, occupational therapy, massage therapy and podiatry professions.”
