The LeBron James Family Foundation (LJFF) announced a new partnership with BSN Sports. As part of the partnership, BSN Sports will be the sole creator and distributor of all official LJFF-branded apparel including team jackets and T-shirts. BSN will also become a key component of branding LJFF’s Wheels for Education students with new school uniforms and other academic incentive items.
“With BSN Sports, we are thrilled to have a partner that shares our core values and believes in team work as much as we do. They understand our vision and are willing to work hand-in-hand with us to create a product that we are happy to put on, and that ultimately sets us apart when we are out in the community,” said Michele Campbell, executive director of the LeBron James Family Foundation. “We wear our gear proudly because we believe in what it represents, and appreciate the time and attention that is put into the design and execution of every single piece.”
In addition to serving the Foundation’s branding needs, BSN Sports is also working with LJFF to fulfill LeBron’s promise to his alma mater, St. Vincent-St. Mary high school, to outfit all student athletes with Nike team uniforms and to build a brand new, state-of-the-art gymnasium. BSN Sports will help execute various gym build items including branded scoreboards, backboards and sports equipment.
“We are honored and excited to team up with the LeBron James Family Foundation to not only outfit them in the highest quality, custom-branded apparel they wear on a daily basis, but to also help them deliver on their promise to St. Vincent-St. Mary’s,” said Todd Northrop, Regional Manager for BSN Sports. “It is through meaningful partnerships like this that we are able to become a real part of the communities we serve, and we are happy to be a small part of the Foundation’s amazing efforts in local Ohio communities.”
STVM fall sports student athletes will receive their branded team uniforms in a special presentation later this summer. The new gym is slated for completion prior to the start of the basketball season this fall.
