June is not historically an important month for Sport Footwear sales, as it is a transition month from spring into back-to-school.  June does not see a lot of new product introductions, and is mostly driven by sandal sales and clearance. 

 

However this June yielded some interesting surprises.  Sandals continued their robust run as the delayed purchases from spring materialized with the warmer weather. 


Based on retail point-of-sale data compiled by SportScanInfo, the Sport Footwear business, which includes both Athletic Footwear and Outdoor Footwear, improved in the mid-single-digits in dollars and units in the five-week retail fiscal month of June, yielding a small increase in average selling prices. 


Mens Footwear grew in the mid-singles for the month in the channels tracked SportScanInfo, with Reebok mens showing the most  growth, up more than 70 percent versus the year-ago month.  Adidas had a 25 percent increase for the month, while Brand Jordan grew in the mid-teens and the Nike brand grew in the  low-singles. Womens Sport Footwear sales grew in the low-singles, where the growth in Lightweight Running offset the declines in Toning.  Nike Womens grew in the low-teens against easy comparisons, while Reebok declined in the low-teens and Skechers fell nearly 50 percent for the month. The kids business improved in the high-singles.


Training was the surprise hot category for the month with sales up in the high -teens, on Nike growth of more than a third.  Nike share in Training jumped more than 700 basis points to 58 percent of the total.  Overall womens Training grew almost 40 percent while kids Training grew 3X for the month. 


The overall Sandals business grew in the low-teens in June, the biggest month of the year for the category.  Womens Sandals sales grew in the high-teens and kids about 30 percent, while mens only improved in the low-singles.


Running sales grew in the low teens for the period, with more than all the growth coming from All Lightweight Running, which includes the Performance Lightweight, Fashion Lightweight and Natural/Minimalist categories.  For the second month in a row the Lightweight categories have negatively impacted the other traditional performance sub-categories in Running outside of the running specialty market.  While Lightweight grew nearly 3X, Stability declined in the mid-singles, Cushioning was down in the low-teens and Motion Control fell nearly 25 percent for the month.  The Lightweight categories are now on track to produce $1.8 billion in sales this year, or about 30 percent of all Running sales.


Other category performance for the month:


  • Basketball sales grew in the mid-singles for June;

  • Casual Athletic declined slightly for the month, with Lifestyle Fashion Atheltic growing and Classics still struggling;

  • Toning shoes declined by nearly half in dollars and in the mid-teens in units.  Average selling price was down 37 percent to $57 in June.

  • Sport Apparel sales continued to be strong in June as well.  Sales grew in the mid-singles when measured in dollars, while units grew in the low-singles. Performance Apparel, which represented 36 percent of the June Sport Apparel business, grew 20 percent while non-performance product sales declined in the low-single-digits. 

For detailed information about weekly and monthly sales trend sin footwear, apparel, sports licensed products, sports & fitness hardgoods, sportsman’s hardgoods and outdoor specialty hardgoods, contact The SportsOneSource Group at 704.987.3450 or email to: SportScan@SportsOneSource.com