SnowSports Industries America (SIA) announced the winners of the 2010 SIA Canadian SnowSports Regional Rep of the Year Award. In its fifth year since inception, this award recognizes sales reps in the snow sports industry that have successfully cultivated and furthered relationships with the retailer to increase sales of snow sports products.
SIA received more than 400 nominations for this accolade from snow sports retailers in the industry nationwide. Within six regions, retailers were asked to vote for the rep they felt most deserving.
The 2010 Rep of the Year Awards will be given out during the 2011 SIA Snow Show
The 2010 Winners are:
Region: Alberta
Winner: Dustin Adams
Lines: Globe Shoes, Dwindle Skateboards, Drake/Northwave Snowboards, Voleurz Clothing, Eleven Outerwear and TSG Helmets
Region: Atlantic
Winner: Guy Pellerin
Lines: Line, Fischer, Swix Uvex, Toko, Hot Chilly's, Arcteryx
Region: British Columbia
Winner: Jennith James
Lines: Rip Curl
Region: Manitoba/Saskatchewan
Winner: Aaron Corrigan
Lines: Burton, RED, Anon, Nixon
Region: Ontario
Winner: Phil MacMillan
Lines: Salomon Snowboards, Bonfire, Spy, The Commune,
Herschel, Lowlife
Region: Quebec
Winner: Patrice Lussier
Lines: Burton, RED, Anon, Nixon
Voting for the regional rep award began in August with surveys sent out to Canadian retailers. Nomination criteria focused on five main components including relationships with retail shops, communication with retailers, proactively helping stores manage inventory, conducting shop clinics, and timely response to retail shops' calls and emails.
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The SIA Canadian SnowSports Regional Rep of the Year award is part of the overall awards program that SIA has continued to build over the past several years. Other awards in the program include: the U.S. Regional SnowSports Rep of the Year, U.S. SnowSports Regional Retailer of the Year, Canadian Regional Retailer of the Year and Supplier of the Year awards.