Daryl Butler, formerly director of global consumer experience at Nike for the Jordan brand, will assume the role of senior vice president, managing director of the Los Angeles office of Jack Morton Worldwide.

Prior to his role with the Jordan brand, Daryl was marketing director at Nike from 2007-2009 and at Boost Mobile from 2004-2007. He also spent a decade at Nextel from 1994-2004.

Butler was introduced to Jack Morton as a client at Nike, which engaged the agency to create an experience to mark the 25th anniversary of the Air Jordan.