Headwear maker Buff, Inc. has hired national sales manager Micah Hinton, and marketing manager, Cheryl Rebsamen, effective Sept. 20.
“With growth and expansion at the top of our goals, we are extremely pleased to bring in these two hugely successful veterans to the Buff family,” said Shirley Choi Brunetti, general manager and vice president, Buff, Inc. “Micah and Cheryl’s experience and knowledge will help bring the Buff brand to the next level and be an incredible addition to our highly motivated team here at Buff, Inc.”
Hinton, a graduate of Tulane University has over 14 years experience in the outdoor industry, including in ski resort sales and marketing, professional fly fishing guiding, retail store management with the Orvis Company, and most recently five years in the sales department at Mountain Hardwear. Hinton’s role with the brand included rep, dealer, and product training, sales meeting and tradeshow management, and in-line and closeout sales.
“I admire Buff products and believe they are poised for significant growth. I hope to build on their current channels and help them to expand into other areas of distribution,“ Hinton comments.
As brand marketing manager for Boulder, CO.-based GoLite, LLC, Rebsamen played a vital role in rebranding and developing the lightweight outdoor gear company’s web and ad presence. Prior to GoLite, she spent nearly six years with Hi-Tec Sports USA as public relations & advertising manager for both the Hi-Tec outdoor and Magnum tactical footwear brands. Rebsamen is a graduate of California State University Stanislaus.
“The opportunity to step in as the first ever head of marketing for Buff, Inc. was impossible to resist,” Rebsamen said. “There is enormous potential in the Buff brand and its relevance to a variety of new and existing markets. I plan to bring new life to the website, in-store and overall brand experience.”
With athletic backgrounds that encompass nearly all of Buff’s intended uses – running, cycling, hiking, yoga, hunting, and fly fishing Rebsamen and Hinton have actively pursued their athletic passions while gaining foothold in their careers. Both will be based out of the Santa Rosa, California office for Buff, Inc.
