Cinelli Bicycles has launched domestic assembly of three of its most advanced bike platforms in the U.S., establishing the process through its wholly owned U.S. subsidiary, Gruppo Americas LLC. The models, including Pressure ADR (Road Endurance), Pressure II (Road Race) and King Zydeco II (Gravel Race), are now being built at the Cinelli Logistics Center in Ames, IA.
“These bicycles represent Cinelli’s most advanced carbon platforms,” said Paolo Bailetti, sales manager at Cinelli. “They combine cutting-edge performance engineering with the unmistakable Milan design language that defines our brand.”
The new U.S.-based assembly operations are said “to offer Cinelli the ability to better respond to market demand with increased agility and customized dealer support.”
“Assembly is carried out in a cellular build style, which, while more time-intensive than traditional production lines, ensures a higher level of quality control and precision. Most dealer orders are fulfilled within 24 to 48 hours of receipt,” the company said in a media release.
Frames are assembled from the ground up in Ames, and dealers have the option to choose between an 85 percent “Dealer Build” or a 99 percent “Ready-to-Roll” Build. The company stated that the centrally located Iowa facility streamlines logistics for North American distribution.
Simultaneously, Cinelli has launched in-house steel frame fabrication for its Made in Italy products at its headquarters in Milano, Italy.
“The iconic Nemo platform—offered in Road Rim, Road Disc and Gravel configurations—is now handcrafted in the same workshop as its sister company, Columbus Tubing,” the company noted. Cinelli added that the steel frames can be made to order and shipped directly to Cinelli’s global dealer network in as little as 60 days.
“This strategic dual approach—in-house Italian craftsmanship and U.S.-based assembly—allows us to serve our riders and dealers with unparalleled flexibility, speed, and quality while staying true to our Milan design heritage,” said Victor Luis, chairman of Gruppo SRL, parent company of Cinelli and Columbus.
Image courtesy Cinelli Bicycles
