Asics opened an Onitsuka Tiger flagship store on the Champs-Élysées in Paris, France. Set within the historic Travellers Paris building at 25 Avenue des Champs-Élysées, the store spans two levels and showcases Onitsuka Tiger’s Yellow Concept.
Designed by Milan-based architectural firm Studio Dini Cataldi, the store reflects a fusion of Japanese minimalism and Parisian chic. The interior features Tiger Yellow accents, raw concrete, and vibrant yellow glass.
Asics said in a statement, “The store’s layout embraces a minimal yet dynamic approach, featuring geometric ceiling, softly diffused lighting and an open-plan layout that enhances movement and interaction throughout the space.”
The ground floor features Café Onitsuka Tiger, a takeaway destination serving food and beverages that blend Japanese traditions with Parisian culinary influences. This addition is part of the brand’s evolving identity as a lifestyle label.
“The opening of our flagship store on the Champs-Élysées is a pivotal moment for our brand,” remarked Ryoji Shoda, head of Onitsuka Tiger, about the new store’s launch. “Designing a retail space that harmonizes with the iconic streetscape of the Champs-Élysées while utilizing a historic building cherished by the local community is a significant challenge. As a cultural brand that bridges Japan and the world, our goal is to create a store and environment that honors the essence of the Champs-Élysées and coexists with the city’s rich culture.”
To commemorate the store opening, the company is offering a special makeup of its ‘Mexico 66 NM’ shoe (Nippon Made collection), found exclusively at the Paris flagship store.
Images courtesy Asics
