HanesBrands, Inc. reached an agreement to make S&S Activewear the exclusive distributor of the Hanes brand in the North American printwear channel, whereby S&S will carry the full range of Hanes styles and also offer deeper inventory positions and enhanced availability across its national distribution network to support decorators and promotional partners.
“This is more than an agreement; it’s an evolution of one of the industry’s most enduring relationships,” said Mike Faircloth, HanesBrands president Global Operations. “Hanes has been a foundational brand in printwear for decades. With S&S as our exclusive distributor, we’re doubling down on that legacy while positioning ourselves to lead in the next chapter of the market.”
Through this strategic alignment, customers can expect “a focused and expanded Hanes assortment, available exclusively from S&S; deeper inventories across S&S’s nationwide network of distribution centers; faster shipping and delivery windows for Hanes styles; and seamless ordering through the unified S&S website and service model.”
Customers may continue to purchase Hanes products from other distributors through the transition period. This partnership is expected to be fully operational by December 31, 2025.
The partnership comes on the heels of S&S’s integration with Alphabroder, creating a unified platform that offers customers expanded product access, faster delivery and elevated service. The integration gives S&S a reported “over six million square feet of warehouse space, advanced automation technologies and a portfolio of more than 100 industry and exclusive brands.”
“We’re incredibly proud to deepen our relationship with Hanes, a brand that represents both heritage and reliability,” said Frank Myers, CEO of S&S Activewear. “As a unified company, we’re in a better position than ever to bring more of Hanes’s trusted styles to more customers more efficiently while continuing to raise the bar on service.”
Image courtesy S&S Activewear
