Castle Peak Holdings, the outdoor adventure investment firm founded by Ben Weinberg and Mike Weiss and the company behind Trailborn hospitality brands, has expanded its portfolio of hotels and resorts in outdoor destinations nationwide by acquiring Snow King Resort in Jackson Hole, WY.
The 203-room full-service resort spans eight acres and features a range of amenities, including a restaurant, indoor and outdoor spa, and ski-in/ski-out mountain access during winter months.
Located within a 10-minute walk of the historic town of Jackson, the property will undergo renovations to upgrade and expand the on-site amenities and enhance the building’s exterior, lobby, meeting spaces, and dining offerings.
The acquisition marks Castle Peak’s eighth property and the company’s largest, following the recent opening of Trailborn Grand Canyon, Trailborn Surf & Sound, and Trailborn Highlands.
Weiss, co-founder and co-CEO of Trailborn and Castle Peak, said, “We’re honored to be the next stewards of the resort and excited to collaborate with the local community to create a space that reflects the true essence of Jackson’s culture. Once our renovation is complete, the hotel will offer travelers and locals an elevated experience with family-friendly amenities, expansive meeting and special event spaces, excellent dining, a spa, and easy access to world-class skiing, as well as Grand Teton and Yellowstone National Park, making it the perfect base for exploring everything this iconic destination has to offer.”
“This is Castle Peak at its best — buying off-market in iconic outdoor destinations with growing demand and high barriers to entry and executing a tactical repositioning that includes the world’s most powerful distribution platform with Trailborn, our outdoors-focused hotel brand. We’re thrilled to enter Jackson Hole, WY, one of the best performing four-season mountain destinations in the United States,” said Weinberg, co-founder and co-CEO of Castle Peak Holdings and Trailborn.
In 2024, Trailborn entered into a long-term agreement with Marriott International to make their expanding portfolio of hotels bookable via Marriott’s system and platforms, including Marriott.com and Marriott Bonvoy. To date, the brand has opened five properties, including Trailborn Surf & Sound in Wrightsville Beach, NC; Trailborn Grand Canyon in Williams, AZ; Trailborn Highlands in the Blue Ridge Mountains of North Carolina; and Trailborn Rocky Mountains & Trailborn Rocky Mountains Outpost in Estes Park, CO, with two new hotels slated to open on the Northern California coast in Mendocino. Trailborn Jackson Hole will be the eighth property in the portfolio.
Image courtesy Snow King Resort
