Under Armour x Unless will exhibit their first regenerative sportswear collection from April 8-10 at Milan Design Week at Fuorisalone. Manufactured using only plant-based materials, the collection illustrates the complete regenerative cycle — from plants to sportswear to compost to rebirth.
Eric Liedtke, UA Brand President, said in a media release, “By using only plant-based materials, this regenerative sportswear collection is designed to decompose instead of polluting, representing a revolutionary advancement in reimagining the future of product creation in our industry with an innovative commitment that honors both athletes and the planet.”
The plastic-free capsule collection, designed to return to nature, features hoodies, t-shirts, and shorts for men, women and unisex, and the first collaboration between UA and Unless.
Under Armour said it aims with Unless “to demonstrate that innovation and responsibility can coexist by using plant-based, fully regenerative materials to redefine how premium sportswear products can be made and harmlessly returned to the earth at the end of their life cycle.”
Unless, a collective of innovators, engineers, artists, and activists, is an all-plant, zero-plastic regenerative fashion brand headquartered in Portland, OR.
Images courtesy Under Armour x Unless
