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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Salomon Secures Kona Title Rights in Five-Year Ironman Deal

September 10, 2026

BSN Sports Partners with The Sports Facilities Companies

September 10, 2026

Brooks Running Signs Non-Running Ambassadors

September 8, 2026

Report: Sports Technology’s Evolution from Novelty to Essential Infrastructure

September 8, 2026

Under Armour Extends Partnership with Yale

September 5, 2026

K-Swiss Partners with ATP

September 1, 2026

Academy Sports Partners with Nike and Jordan Brands on Houston H-Town Classic Tournament

August 31, 2026

Adidas Replaces Nike as Nigeria’s Kit Sponsor

August 29, 2026

Skechers Stakes Claim to No. 2 Footwear Brand Position by U.S. Volume

August 27, 2026

Under Armour Extends Partnership with Baltimore Ravens

August 27, 2026

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