Gramicci has added new sales staff to cover four regions: the Southeast, the Mid-Atlantic, the Rocky Mountains and the West Coast.
Marty Weening, President of Gramicci stated “We are fiercely committed to doing less harm to the environment in every facet of our business including the manufacturing process. Our focus is now on providing our customer the newest developments in organic and recycled performance apparel. Built into these organic and recycled clothes are performance qualities that perform as well or better than most synthetics. These new people selling this innovative product realize this is the future in outdoor apparel and the growing naturalist movement. They are the evangelists of the growing eco consumer consciousness. We are grateful they are on board.”
Representatives for Gramicci said the company continues to adopt new standards of manufacturing that substantially reduce the use in water and energy. It is using low impact dyes that have considerably less environmental impact. All of the company’s organic products have received full certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies.
“The caliber of our sales organization is a direct reflection of the strength of our brand, our products, and our continued commitment to protecting the environment,” says US director of sales Patricia Babka. “With our strong forward momentum and design direction, we are introducing Gramicci to a new generation of young naturalists. We are proud to have such a well-respected and talented sales force standing behind our product.”
“It’s a classic brand, of course, but what really attracted us is the explosive growth their organic performance products have seen recently,” says Jeff Burkley, who will be selling Gramicci into the Rocky Mountain region. “In today’s environment we’re excited about a brand that offers enormous sales opportunities.”
Rocky Mountains (CO, UT, WY, NM, NE, KS):
Jeff and Ariana Burkley have over 18 years experience selling outdoor and winter sport hard goods and apparel lines. They see Gramicci’s as a high energy, next generation brand that speaks to the importance of sustainable, eco-friendly products. Their lines include: Scott USA, Spyder, and Rusty.
Southeast (MS, AL, GA, FL, TN, NC, SC, LA):
Ben Phillips and Joe Albarelli are the most recent additions to the Gramicci sale force. The have strong roots in both outdoor and winter sport lines. “We plan to grow sales and awareness of Gramicci by getting it into strong retailers that share our passion and love for the outdoors and community,” Philips says.
Mid-Atlantic: (NY, NJ, DW, DC, MD, VA):
Jim Tatko and Chris Law of Metro Mountain Sports Group, LLC have over thirty years of combined experience working as reps in the outdoor and ski industry. “We are excited about the opportunity to ignite and grow this iconic quality brand with our dealer base.” Tatko says. Their lines include: Salomon Alpine and Nordic, Suunto, FlyLow Gear, and LifeFactory.
West Coast (CA, NV, AZ, HI):
Sports Gear West group will carry Gramicci into this key market. Led by Tom Dougherty, Sports Gear West has over 30 years of experience in both the outdoor and winter markets. Dougherty has always been a fan of Gramicci and looks forward to introducing the iconic brand to the next generation. “Gramicci is a brand that one generation knew and loved for its fit, designs and cool factor. Now it’s the next generation brand for eco conscious people,” . Joined by Rudd Knutzen and Lavone Knutzen, the company represents Volkl Performance Wear, Marker Ltd. Outerwear, Canada Goose, Skins and Sport Hill, Rossignol, and Sharkies.
