Gordon Brothers is advertising to consumers that it has begun closing sales at all 122 Volcom, Billabong, Quiksilver, Roxy, Honolua Surf, RVCA, Beachworks, Becker Surfboards, ZJ Boarding House, Spyder and Boardriders store locations under Liberated Brands’ retail fleet in the U.S.
The sport, outdoor and lifestyle apparel retailer offers storewide discounts of 20 percent to 40 percent off the full price of all apparel and products, with outlets offering 30 percent to 50 percent off all items.
Liberated Brands filed for bankruptcy protection on February 2, 2025. The Delaware Bankruptcy Court judge on February 4 approved the company’s motion to close its 124 stores in North America and run going-out-of-business sales to liquidate inventory. The company said it is seeking a buyer for its Australian, European, Japanese and Canadian business units.
Discounts at all Hawaii store locations are 10 percent to 30 percent off the original ticketed merchandise price. The discounts will apply only at retail stores, and all sales are final during the closing event.
“Liberated Brands has a strong history of connecting with consumers through its brand cultivation, sports marketing and immersive storytelling,” said Durien Sanchez, managing director of Retail at Gordon Brothers. “The merchandise across all stores is expected to sell out with these discounts, so we encourage customers to take advantage of these sales sooner rather than later.”
In addition, Gordon Brothers said it is providing real estate advisory services to Liberated Brands, including a strategic portfolio review to analyze and maximize the value of the company’s store leases. The leases, available nationwide, provide an opportunity for retailers looking to expand their real estate portfolios in prime, high-demand locations.
The firm is also offering wholesale inventory from the Liberated Brands business-to-business platform, including Volcom, Billabong, Quiksilver, Roxy, Honolua Surf, RVCA, Spyder and Captain Fin Co.
“We’re excited to bring the merchandise from these popular brands to market,” said Mollie Bailey, director of Merchandising at Gordon Brothers. “This sale offers a unique opportunity for retailers to acquire in-demand branded products to enhance their store inventory assortment.”
Image courtesy Roxy/Liberated Brands
***
See below for additional SGB Media coverage of the Liberated Brands bankruptcy.
EXEC: Liberated Brands Files for Chapter 11 Bankruptcy Protection
EXEC: Liberated Brands Gets Bankruptcy Court Approval to Access DIP Funds
