LVMH announces that it has sold Off-White LLC, which owns the Off-White brand, to Bluestar Alliance, LLC, a New York-based brand management company. Terms of the transaction were not disclosed.
Founded in 2012 by Virgil Abloh, Off-White is an international luxury streetwear brand.
“Virgil was a creative pioneer who had a profound impact on the global fashion industry and creative community. Acquiring Off-White represents a unique opportunity for Bluestar Alliance to honor and build upon the enduring legacy of Virgil Abloh. His visionary approach to fashion resonates deeply with our core values. Abloh’s ability to fuse street culture with high fashion has laid a powerful foundation that aligns with our vision of fostering innovation while embracing diversity. The acquisition of Off-White, and the opportunity to provide strategic investment and build upon our global network of resources will allow for the continuation of the cultural and creative momentum that Virgil ignited, one that Bluestar Alliance is committed to carrying forward,” said Joey Gabbay, CEO of Bluestar Alliance.
LVMH reported in a media release that it “is proud of the legacy that Off-White has built under Virgil Abloh’s visionary leadership. Bluestar Alliance is the perfect partner to carry that legacy forward. Bluestar Alliance shares our commitment to respect creative integrity, and we are confident that, under their stewardship, Off-White will continue to innovate while respecting the spirit and values of the brand.”
Off-White manufactures seasonal men’s and women’s clothing, objects, furniture, and publications with a “current cultural vision.” With a design studio based in Milan, Italy, the label employs the country’s history and craftsmanship with a global perspective on design and trends for “youth culture in a contemporary context.”
Image courtesy Off-White
