Reebok Donates More $25,000 to Youth Hockey in Canada and U.S.

Last week, Reebok Hockey announced that is was offering a $10,000 reward for any information that directly led to return of Sidney Crosby’s olden stick.  With Hockey Canada’s announcement on Wednesday that the stick had been recovered in a shipment heading to the IIHF Hall of Fame, Reebok Hockey has instead decided to donate $8,700 each to three organizations: The Hockey Canada Foundation, USA Hockey’s “Come Play Youth Hockey” program and The Sidney Crosby Foundation.  

“We are thrilled that Sidney’s stick and glove have been recovered and are being returned to him,” said Len Rhodes, Vice President and General Manager, Reebok-CCM Hockey. “The Canada-U.S. Gold Medal game was the most watched hockey game in history, and did a great deal to generate interest in the game of hockey. We think these donations are a great way to help grow the sport and get more kids to play. Who knows, maybe the next Sidney Crosby will have the chance to play with our support.”

Crosby’s stick, Reebok’s 10K SicKick II, was last seen being thrown into the air after the Pittsburgh Penguins star scored the overtime goal vs. Team USA, to give Team Canada the gold medal at the Winter games in Vancouver. The stick and one glove were reported missing in the days following the game.  Earlier this week, in addition to offering the reward, Reebok set up a website and email address to help locate the stick and glove.

“I am obviously very happy that the stick was found and want to thank Reebok for their efforts to help recover it,” said Crosby. “I am also glad to hear that Reebok will be making a donation to my foundation as well as Hockey Canada and USA Hockey.  The sport of hockey has been a major part of my life, and I hope more kids have the chance to experience all the joy the game has given me.”

Upon hearing that Reebok would be donating $8,700 to USA Hockey’s “Come Play Youth Hockey” program, USA Hockey’s Executive Director Dave Ogrean said, “Reebok has been a terrific partner and we couldnt be more pleased theyve chosen to help support our efforts to grow the game through this contribution. It’s very evident when you look at initiatives Reebok has been involved with that they care deeply about the future of hockey.”

The Sidney Crosby Foundation was launched in Nova Scotia last year. The Foundation provides financial support to local children’s charities in Sidney’s home province.