New Balance announced today that Ladies Home Journal has awarded New Balance Do Good Stamp for its work with Susan G. Komen for the Cure
2009 marked the company’s 20th year as a proud sponsor of Susan G. Komen for the Cure®. New Balance celebrated this anniversary with the introduction of a pink special edition New Balance 993 running shoe anda comprehensive marketing program that included an 8 minute video highlighting New Balance’s long-standing partnership with Komen for the Cure, a successful custom YouTube channel and in-store marketing materials. New Balance worked with both Marketing Drive and GMR Marketing to bring this program to life. Marketing Drive developed program concepts and creative expression and GMR Marketing managed New Balance’s on-site activation at all Komen for the Cure events.
Awarded each quarter, the Ladies Home Journal Do Good Stamp pays tribute to corporations who do good within their communities and work to “make the world a better place.”
