Maverik Lacrosse and its video production arm Maverik Films released its first in a series of super slow-motion video/television commercials titled, “BE READY.”
Jay Jalbert, co-founder of Maverik Lacrosse and director/producer of Maverik Films worked with NFL Films cinematographers to capture in slow-motion detail the passion, the intensity and the dedication Maverik’s “Soldiers” bring to lacrosse every day. Maverik’s first commercial in its “BE READY” campaign will air during ESPNU’s coverage of the 2010 NCAA Men’s Lacrosse season.
“Our goal was to use the latest state of the art slow-motion camera equipment to give lacrosse fans a look at the sport they love in a way they have never been seen it before,” said Jalbert.
The “BE READY” commercials are precedent setting in their use of Phantom HD camera technology that films at a rate of 1000 frames per second allowing for crisp slow-motion detail. The first commercial in the “BE READY” campaign features Paul Rabil going through his daily shooting workout and captures in ultra slow-motion detail one of his legendary 111 mph shots. The crisp imagery breaks down Rabil’s picture perfect windup and cannon-like right handed side arm shot, the flex in the head of his stick when the ball is released and the exact moment his projectile finds its target, the back of the net.
“These are images lacrosse fans will not soon forget,” concluded John Gagliardi, founder and President of Maverik Lacrosse LLC. “We hope everyone will enjoy the stunning cinematography and awesome videos Jay has created.”
