Cirrus Cycles, Inc., has appointed Lindsay Cousley as its new president. The company said Cousley brings over two decades of experience in sales, marketing, and business development in the outdoor, sporting goods, and health and wellness industries.
“I am honored to join the team at Cirrus Cycles,” said Cousley. “Cirrus Cycles has a rich legacy of innovation and commitment to enhancing the cycling experience. I look forward to working closely with my team to build on our strengths, expand our market reach and drive continued success.”
The company said Cousley will increase distribution in European markets, expand Cirrus’ product offerings and strengthen service to North American IBDs and OEM customers.
“We are thrilled to welcome Lindsay as the new president of Cirrus Cycles,” said Becky Kurle, Board president and CEO of Cirrus Cycles. “His proven track record of leadership and unique skill set, combined with his deep understanding of consumer trends and brand strategy, make him an exceptional individual to lead our company into its next phase of growth and innovation.
As the former principal of Cousley Consulting, Cousley reportedly worked with clients across the outdoor and wellness industries, developing sales and marketing strategies to drive growth and customer engagement. Prior to consulting, Cousley reportedly spent 20-plus years driving sales across multiple brands in the outdoor, run and bicycle specialty channels, including 2XU, Nathan, Crumpler, and Bridgedale Socks.
Images courtesy Cirrus Cycles, Inc.
