Scott Sports, manufacturer and distributor of bike and outdoor equipment and apparel, welcomes industry veteran Hap Seliga as President of Scott USA, the U.S. subsidiary of Scott Corporation. Alongside teams based in Salt Lake City and Ogden, UT, Seliga will work to drive growth in the U.S. market and solidify the company’s position in outdoor verticals.
Seliga co-founded the U.S. retailer Competitive Cyclist and, later, the suspension company Trust Performance. When Backcountry acquired Competitive Cyclist in 2011, Seliga worked in various senior leadership roles, later with Specialized Bicycle Components. Most recently, he was the CEO of the bike division of Signa Sports United North America.
In his new role as CEO of Scott USA, Seliga remarked, “What an incredible opportunity! Scott has a deep heritage in North America, with tons of blue sky ahead. Through the turbulent times experienced across the industries, Scott’s owner, Youngone, has unequivocally demonstrated their belief in Scott with their investment of over 250 million USD over the last year. With the guidance and support of legendary advisors and Scott USA Board Directors Steve Meineke and Dave Stevens, we will work to keep building Scott as the best possible partner for our customers and retailers alike. Scott is an iconic brand and incredibly well-positioned in bike and outdoor. We will continue to strengthen that position as a market leader across each of our disciplines.”
Pascal Ducrot, vice president of Scott Sports SA added, “The United States is an important strategic market for Scott. It’s where we began 66 years ago and where the Scott brand continues to be a leader today. Bringing his rich industry experience and incredible energy, I look forward to Hap’s ambitions and plans for growth in our most important strategic growth market.”
Images courtesy Scott
