Unrivaled Sports, a youth and recreational sports properties company, announced its strategic investment in Snobahn, the indoor ski and snowboard center with two locations in Colorado.
The company also announced a strategic investment in its action sports division by Ares Management Funds, with a team that includes the former pro snowboarder and skateboarder and five-time Olympian and three-time Olympic gold medalist, Shaun White, The Chernin Group (TCG) and Unrivaled Sports Co-Founders Josh Harris and David Blitzer.
Unrivaled Sports reported it is “committed to expanding Snobahn into new markets, making action and snow sports more accessible to a wider audience.”
Snobahn, founded in 2016, offers indoor facilities to advance skiing, snowboarding, skateboarding, and BMX skills to with features that include revolving slopes and trampoline freestyle areas.
“Snobahn revolutionizing how young athletes engage with action sports year-round,” said White. “This investment isn’t about adding facilities; it’s about breaking down the barriers to these sports, wherever you are located. It’s about cultivating passion and skill in a whole new generation of athletes.”
Bode Miller, an Olympic and World Championship gold medalist in alpine skiing, is a partner of Snobahn and took part in the Thornton, CO opening in March 2024.
“Snobahn represents a scalable platform that’s primed to grow participation in snowboarding, skiing, skateboarding, and other action sports,” said Tory Palmer, Partner at Unrivaled Sports. “With Snobahn’s curriculum, Shaun White and Bode Miller’s influential reach and the market leadership of Ares and Unrivaled, we are excited to propel this innovative training experience into non-mountainous regions nationwide.”
Snobahn adds to Unrivaled Sports’ action sports portfolio, including We Are Camp, the parent company of Seek Skateboard Camp, Windells SkiCamp, Milepost 35 Mountain Bike Camp, and High Cascade Snowboard Camp.
“Snobahn and We Are Camp represent the pinnacle of innovation in training and development,” said Jim Miller, co-head of Ares’ Sports, Media and Entertainment Strategy and U.S. Direct Lending. “Our investment with Unrivaled Sports aligns with our commitment to investing in companies that enrich communities and inspire the next wave of athletes.”
“Through our successful We Are Camp properties and now Snobahn, athletes love the unique experiences they encounter, which enhance their skills and deepen their passion for action sports,” said Kevin English, CEO of Unrivaled Sports’ Action Sports division. “This partnership is about successfully introducing action sports to more people through Snobahn’s professional instructors, urban-centric facilities, and Unrivaled’s larger partner and resource base. And once engaged as action sports participants, Snobahn will serve as a critical training for aspiring athletes nationwide, ensuring they have the support and resources to excel.”
“At Snobahn, our mission has always been to offer a distinctive and effective training experience that transcends traditional limitations of action sports,” said Sadler Merrill, founder of Snobahn. “Collaborating with Shaun White and Ares Management amplifies our capacity to empower more athletes and extend our innovative approach here in Colorado and beyond. This partnership marks a new chapter in our journey to make elite training accessible to everyone.”
Image courtesy Snobahn
