La Sportiva N.A. announced its Mountain Running team roster and associate
sponsors for 2010.

“Supporting the La Sportiva Mountain Running
team is one of many ways in which we aim to improve the vitality of the
sport,” says Laura Fryer, La Sportiva's Marketing Manager. “Ever since
our Mountain Running team's inception in 2003, our goal has been to
provide a network of support to regional race directors, volunteers,
talented athletes and quality races throughout North America. We are
very grateful for the assistance that our associate sponsors will be
providing in 2010, as this mission would be impossible without their
help.”

La Sportiva's running team roster includes over 25 athletes from
around North America and includes such ultrarunning notables as Karl
Meltzer, Luke Nelson, Leor Pantilat as well as the 2009 La Sportiva
Mountain Cup Champions Matthew Byrne and Megan Kimmel. New additions to
the La Sportiva team for 2010 include Andy Jones-Wilkins of Ketchum,
Idaho, Nathan Yanko of San Francisco, CA, Ellen Parker of Seattle, WA,
and Natalie Simms of Chattanooga, TN.

Associate sponsors for the
2010 La Sportiva Mountain Running team are Greenlayer Sports and First
Endurance with support from Ultimate Direction and Petzl. Additional
sponsors include Julbo, Headsweats and DeFeet.

Melissa O'Kelley,
Greenlayer Sports Marketing Director, states “Sponsoring the La
Sportiva Mountain Running® team is a perfect fit for us, not only
because of the high caliber of athletes on their team, but also because
of pro-environmental philosophies that exist between our brands and the
loyal following of active enthusiasts we both share. We hope that our
inaugural partnership with La Sportiva will raise awareness about the
environment and help shape a better world where we all live and run,
locally and globally.”

Greenlayer will serve as the official apparel
sponsor of the La Sportiva team.

“At Ultimate Direction, we
sponsor only the most passionate running teams and dedicated athletes.
La Sportiva's team roster for 2010 includes some of the best endurance
athletes in the world,” states Sue Edmiston, Ultimate Direction's
Marketing Manager. “Water is an essential element for peak training,
racing and performance. With our innovative array of hydration products
we plan to keep Team Sportiva running fast in 2010.”