Gap, Inc., the parent company of Athleta, appointed Sven Gerjets as its new chief technology officer. Most recently, Gerjets was the EVP and chief technology officer from July 2017 to May 2024.

Prior roles include chief information officer, Time Warner; SVP, information technology, DirecTV; chief technology officer, Pearson; director, global e-commerce, Symantec.

In a memo to employees, Richard Dickson, president and CEO of Gap, Inc. of Gerjets hire, stated, “Sven is a recognized technology leader with an acclaimed record across multiple industries leading strategic and cultural transformation in the technology landscape. He has led organizations at scale, at AT&T, DirecTV, Time Warner, Mattel, and more, transforming legacy platforms to digital-first environments, modernizing direct-to-consumer technology to support front-end order management, warehouse management and point-of-sale solutions. Sven is also a champion of cultural change committed to building highly inclusive teams with an approach of continuous enhancement and strategic insight.

“The adoption of the right technologies can help us push the boundaries of operational efficiency, product creation and customer engagement. We have just started the journey with data science, and I am confident that Sven’s expertise and leadership will put us on the right path to success.”

The Gap also operates Old Navy, Banana Republic and the Gap banner.

Images courtesy Gap, Inc/Athleta