Wellness Pet Company, the manufacturer of pet wellness products for 25 years, hired Allison Giorgio as Chief Marketing Officer (CMO). Giorgio reportedly brings a track record of brand and marketing strategies, she joins the company and its senior leadership team to serve as the consumer’s voice.
Giorgio joins Wellness Pet after 18 years at Puma NA, most recently as VP of marketing, leading a team of over 60 employees across all marketing and communication departments and spearheaded the development of integrated marketing strategies and experiences for the brand’s portfolio of businesses. Before that, Giorgio held marketing roles for various brands, including Boston Ski & Sports Club, Sudbury Health and Fitness Connection, and Annie’s Homegrown.
“As we continue to provide premium nutrition options for cats and dogs, it’s vital that we build our brand and engage with the next generation of pet parents in new and innovative ways,” said Wellness Pet CEO Reed Howlett. “Allison brings deep integrated marketing capabilities and expertise to strengthen our current connections and relevancy with pet parents. We are eager to welcome her onto our senior leadership team to lead brand storytelling and consumer experiences that showcase our purpose-led operations: making the healthiest natural and nutritious food and treats for the pets that depend on us.”
“Wellness Pet recognizes the critical roles marketing and communications play in creating memorable moments and messages that drive its business objectives and results,” Giorgio said. “The scientifically proven products, commitment to wellbeing for pets and pet parents and people-first culture make the company incredibly exciting to join. I look forward to being part of this dynamic industry and working with the senior leadership and marketing teams to further foster meaningful connections between Wellness Pet and the pets and pet parents we serve.”
Giorgio has a master’s degree in business from Boston University and a bachelor’s in international business and marketing from Northeastern University.
Images courtesy Wellness Pet Company
