Celsius Holdings, Inc., the maker of the energy drink brand Celsius, reported plans to expand sales and distribution into France beginning in the fourth quarter of 2024.
Celsius selected Suntory Beverage & Food France as its exclusive sales and distribution partner in France. The company recently announced a manufacturing, sales and distribution agreement with Suntory Oceania, and sales in Australia and New Zealand are expected to begin in the fourth quarter of 2024. Sales and distribution of Celsius are expected to begin in the UK and Ireland via Suntory Beverage & Food Great Britain and Ireland in the second quarter of 2024.
“We are delighted to be partnering with Celsius in France, building on the partnership announced in the UK and Irish markets in January and to break new ground with a totally different consumer experience in the energy drinks segment,” said Pierre Decroix, CEO of Suntory Beverage & Food Europe. “Thanks to the ongoing performance of our brands, we are a solid and established partner to support the development of Celsius in the French market. We are looking forward to a broad launch as early as 2025, which will follow initial targeted actions at the end of this year. This is a great growth opportunity for all retail partners, as well as a unique opportunity to strengthen our portfolio.”
Image courtesy Celsius Holdings
