Sea to Summit, the global adventure equipment brand headquartered in Western Australia, partnered with three new sales agencies to expand its reach and strengthen its presence across key territories in the U.S. and Canada.
Tandem West Sales will represent Western Canada, Agence Quartier General will represent Québec, Canada, and Caraway and Co. will represent the California and the Southwest regions of the U.S.
Tandem West Sales is a family-operated agency specializing in outdoor, active lifestyle and ski brands that support fair-trade factories, products, recycled and sustainable materials, and initiatives that give back.
“Our team at Tandem West Sales is thrilled to partner with Sea to Summit to represent their innovative and premium equipment. We’re looking forward to connecting and learning from our dealers in Western Canada and collaborating with the team at Sea to Summit while embarking on this exciting new project and the adventures ahead,” said Tandem West’s Principal, Gordon Chin.
Caraway and Co. connects outdoor enthusiasts across outdoor, active, surf, yoga, and wellness markets with gear and equipment. “We are delighted to be joining the Sea to Summit family. This alignment creates an opportunity to expand our reach and strengthen connections with customers across the southwest and California region, allowing us to collaborate with one of the best groups in the industry. We want to thank the Sea to Summit team for this opportunity and are excited for the journey ahead,” said Terry Imus and Dana Caraway.
Agence Quartier General represents outdoor brands and services to dealers and customers. “Our team is very excited to help develop Sea to Summit in Eastern Canada. Thanks to Sea to Summit for the opportunity,” said Yannick Raymon, Agency Principal.
Tracy Brunz, GM of Sea to Summit North America, said of the new partnerships, “As Sea to Summit continues to increase their commitment to building a customer-focused, relationship-driven, team-oriented sales organization, we are thrilled to have these three premium agencies join our family. This next chapter at Sea to Summit is an exciting one, and we are energized by the potential of what these new partnerships will bring to the brand and to our retailer relationships.”
Image courtesy Sea to Summit
