Acme Tackle Company, made by Hard and Soft Fishing and the makers of Acme, Kalin’s, Beaver Dam, Reef Runner, Uncle Josh, Atom, and Bead, acquired Moonshine Lures, LLC of Perkins, MI.
“Acme is the perfect fit for us. I am delighted that the Moonshine Lures brand and products will be supported by a company that is as dedicated to quality as I am and has the resources to take Moonshine to new heights. I would also like to thank all of our anglers and stores for supporting us over the years and helping to build our brand. I know the Acme team will carry the Moonshine legacy forward with each one of you,” said Tom Gudwer, owner of Moonshine Lures.
For the past 17 years, Moonshine has manufactured Super Glow tackle products, including spoons, flies, dodgers, and the Shiver Minnow. Moonshine owners Tom and Beth Gudwer and their employees will remain with Acme post-acquisition.
“We have been admirers and users of Moonshine’s lures for many years and couldn’t be happier about adding Moonshine to our growing family of brands,” said Robin Hancock, president of Acme Tackle Company. “Acme is eager to build on Moonshine’s legacy and will strive to maintain its strong reputation with Salmon, Trout, Walleye and Striper anglers while growing the brand through new product development and expanding its sales channels.”
Matt Bichanich, VP of sales and marketing at Acme Tackle Company, said, “Moonshine’s Super Glow tackle products, spoons and Shiver Minnow are some of the most effective lures out there; they are all fish-catching machines. I am very excited to add the Moonshine brand and its products to our portfolio and look forward to bringing them and more to our collective customers.”
Photo and graphic courtesy Moonshine Lures
