SGB Today Outdoor
Former First Lady Laura Bush Honored with 2025 American Park Experience Award
The National Park Trust announced that former First Lady Laura Bush has received the 2025 American Park Experience (APEX) Award for her lifelong dedication to conservation, environmental education and the nation’s national parks, especially in her home state of Texas.
REI Celebrates 45th Anniversary of Half Dome
To commemorate the Half Dome tent’s milestone, an updated design of the three-season backpacking tent now comes in a 2-person, 2-person-plus and a 3-person version.
Rossignol Enters Trail Running Category
“We are shifting from being a winter sports brand to a mountain sports brand,” said Vincent Wauters, CEO, Rossignol group. On select price points, Rossignol is competing directly with names like Salomon and Hoka.
ENDVR Announces Innovative Consumer Cash Back Feature: Join the Waitlist for Early Access
A smarter way to drive and track in-store xales — ENDVR’s new consumer cash back feature.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
Berghaus Adapts Program Removes Barriers to Outdoors for Disabled
Through Berghaus Adapts, consumers can request changes to the brand’s clothing and equipment to meet their specific physical needs. The company’s product team, based in North East England, will work directly with them to develop products for use in the outdoors that have otherwise made accessibility unattainable.
Garmin Montana Handheld GPS Series Offers SOS Satellite Communication
The new series—Montana 710, Montana 710i and Montana 760i— adds to Garmin’s handheld GPS navigators, featuring 5-inch color touchscreen displays that are glove-friendly. The 710i and 760i include built-in inReach technology which gives the user outside cell service through satellite communication.
Segway Sticks to IBD Distribution Script for E-Bike Launch
First previewed at CES 2024, the Xyber and Xafari e-bikes showcased this week at CES are now reportedly available for pre-order at independent dealers nationwide as well as store.segway.com and must ship to an IBD or EBD for delivery.
Therabody Partners with Garmin to Bring Smarter Recovery Solutions to Athletes
“To be able to combine Garmin’s best-in-class health and activity data with Therabody’s excellent recovery routines will provide uniquely personalized recovery recommendations that are not available with any other wearable integration today.” —Monty Sharma, president and CEO, Therabody.
Ororo Launches the Koldpwoof Heated Dog Vest
The Koldpwoof Heated Dog Vest offers two adjustable heating settings—high and low—and provides up to 9.5 hours of warmth, powered by a rechargeable battery. It also features a no-heating night mode.
OrthoLite China Named to Guangdong’s Top 500 Manufacturing Enterprises for 2024
The Guangdong Provincial Enterprise Confederation and Provincial Entrepreneurs Association in the Guangdong province of China release the Top 500 list.
Puma Partners with Spinnova for Wood-Based Fiber
Puma has partnered with Finnish textile material innovation company Spinnova to develop “proof-of-concept products” from wood-based Spinnova fiber for future collections, particularly for products in Puma’s Sportstyle category.
First FDA-Approved Treatment for Severe Frostbite Now Available in the U.S.
Studies show that thousands of people in the U.S. are hospitalized with frostbite yearly. This debilitating condition, most often affecting winter sports enthusiasts, military personnel, and outdoor workers, can lead to digit or limb necrosis requiring amputation.
Denver to the Slopes: Winter Park Express Expands for 2025
The Winter Park Express, operated by Amtrak, announced, in cooperation with the State of Colorado and the Colorado Department of Transportation, that it will kick off the 2025 winter season with expanded service from Denver’s Union Station.
The Lycra Company Introduces Lycra EcoMade Bio-Based Fiber
The company will launch its bio-based Lycra EcoMade Fiber at the ISPO Munich trade fair, which will take place from December 3 to 5, 2024. Live!, the sustainable clothing brand’s Upfit capsule collection, includes leggings, a top, and a jumpsuit made with Lycra’s bio-derived EcoMade fiber.
