SGB Today Apparel
Adidas x Mahomes Strategy Uniform Amplifies Partnership
The unveil of the Adidas x Mahomes Strategy uniform by Patrick Mahomes further amplifies the power of their partnership and continue to establish new ways to promote their combined brands.
EvoShield to Supply UVA with Uniforms and Apparel for 2025 Season
EvoShield will manufacture uniforms for the University of Virginia’s baseball program, marking its first apparel contract with an NCAA Division I school. EvoShield will also create various apparel options for the Cavaliers coaches and staff to wear during team training and off-field.
Foot Locker Signs Multi-Year Partnership with Chicago Bulls
Ahead of the 2024/25 NBA season, Foot Locker, Inc. announced a multi-year partnership with the Chicago Bulls. “The rich legacies of Foot Locker and the Chicago Bulls—two institutions that have long been at the forefront of basketball culture—make this partnership a natural fit,” said Frank Bracken, EVP and chief commercial officer at Foot Locker.
Rhone, NBA Tap All-Star Kevin Hart For Wellness Campaign
The NBA has partnered with apparel brand Rhone to create awareness around the importance of cognitive and physical fitness with Miami Heat’s Kevin Love.
Asics Arabia Signs Partnership with Saudi Sports for All Federation
As a strategic partner for two SFA events, Asics Arabia will be a key sponsor of the Riyadh Marathon, an annual event held in February.
Nike to Replace Under Armour as Wichita State Sponsor
In partnership with BSN Sports, Nike signed a five-year agreement to provide on-field and training gear for 16 varsity sports, beginning July 1, 2025.
The North Face Expands Resale Program
The North Face announced that it has expanded its second-hand program, Renewed. Customers can now return used TNF gear online and in-store for monetary credit.
Thermore Invisiloft: High Warmth with Minimal Thickness
Thermore Group, a Milan-based manufacturer of thermal insulation alternatives for performance apparel since 1972, has launched Invisiloft, a slim insulation that combines “exceptional warmth with unprecedented thinness.”
Puma #Know Your Stuff: Real leather vs Vegan Leather Debate
The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.
QVC Forms Multi-Year Partnership with USA Pickleball
Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.
Score Sports Expands Partnership with Babe Ruth League Baseball
Eli Manning, two-time Super Bowl Champion and Score Sports investor, said “My brothers and I competed in everything growing up, and we especially cherished our time on the baseball field and being a part of the Babe Ruth community. Now, through my involvement with Score, it’s great to see things come full circle.”
Simon Property Group “Meet Me @the Mall Campaign” Targets Gen Z Consumer
The Group’s Meet Me @themall campaign “blends 1980s and 1990s nostalgia with a new generation who want to shop, eat, stay, and play at the mall as much as their parents do.”
Under Armour Partners with North Dakota State
Under Armour entered into a new partnership agreement to become the official outfitter of North Dakota State University, effective July 1, 2025.
Puma and A$AP Rocky Drop Footwear and Apparel Collection
The Mostro 3.D debuted on the runway at New York Fashion Week as did A$AP Rocky’s take on the Inhale Sneaker, re-engineered with an all-over distressed treatment using a resin-based 3D printing process and custom embroidery.
StockX Signs Jersey Partnership with Detroit Pistons
StockX will have its logo featured on the front left chest of NBA Detroit Piston team jerseys beginning with the 2024/25 NBA season, among other partnership elements.
