Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026. Adidas will also offer NIL opportunities for student-athletes across all 20 of the University’s varsity programs.
Skechers Adds Signature Hands Free Slip-Ins Technology to Aero Series
“Just as we did in developing the lace-up versions of Aero, we worked with runners to fine-tune the integration of our hands-free technology specifically for the needs of athletes. It’s never been easier to enjoy our signature Comfort That Performs on every run.” —Ben Stewart, VP of Skechers Technical Performance Division
Dick’s Sporting Goods Launches Cookie Jar & A Dream Production Studio
The official announcement of Cookie Jar & A Dream Studios coincides with the premiere of “Big Dreams: The Little League World Series 2024,” a new documentary that explores the Little League World Series. Produced in partnership with Imagine Entertainment and MLB Studios, the film will premiere on August 12 on ESPN.
Engineered for Whatever: Columbia Sportswear Debuts New Brand Platform
The new platform will roll out across all of Columbia’s consumer and marketing channels this fall, demonstrating how the brand’s “well-engineered gear is built to perform in even the most unpredictable outdoor conditions.” The campaign puts a playful spin and an irreverent tone, paired with outrageous scenarios on outdoor adventures.
Wolverine Launches “Best Boots” in 142-Year History with Infinity System
Tested in the Saucony Human Performance and Innovation Lab, a sister brand to Wolverine, the Alpha featuring Wolverine Infinity System “demonstrates a 234 percent increase in energy return in the heel, 121 percent in the forefoot and 142 percent more impact absorption than the current category-leading product.”
Skechers Performance Drops SKX Full-Court Press Basketball Shoe
The low-top fuses style and function, with a wraparound TPU Versa Wing in the midsole, offering b-ball players stability when making hard cuts to create space. The outsole features Goodyear rubber in a herringbone pattern for multi-directional traction. Skechers lightweight Move Foam delivers comfort.
Nike Streamlines Metcon Franchise for Cross-Training Benefits
“In designing the Metcon 10, we really streamlined the build and focused on going back to the foundation of what makes Metcon great, listening to the voices of athletes across all disciplines and intensities to create a shoe that reflects the way they train today.” —Erin Gleason, Product Line Manager, Nike Training
Bushnell Golf Claims Golf Laser Rangefinder Dominance at Royal Portrush
Bushnell Golf said in a media release that it had a “96.8 percent share of players at the 153rd Open Championship this past weekend for the Bushnell laser rangefinders for their distance-measuring needs.”
Study: Private Label is Quietly Taking Share from Established Brands
This latest First Insight study on private label trends offers a macro view of how shifting consumer perceptions and behaviors around private label products are influencing trial, loyalty and the decisions retailers must make in a changing economic and competitive landscape.
Pacsun Launches First Unisex Eyewear Collection
This latest sunglass drop follows the recent launch of Pacsun’s Field of Study men’s apparel label and reflects a broader strategy to introduce premium product with intentional drops.
Adidas Extends Contract with University of Nevada
The University of Nevada announced a new five-year agreement with Adidas, continuing its partnership that began in 2020. Adidas will remain the exclusive provider of footwear, apparel and accessories for Wolf Pack Athletics.
Puma Renews Partnership with Manchester City
Puma’s 10-year contract extension on its deal with Manchester City will reportedly be worthup to £1 billion (US$1.3bn), in the form of £100 million per year which is a marked increase from its previous agreement of £65 million per year, signed in 2019.
Nike and Special Olympics Ink Three-Year Global Partnership
Special Olympics Unified Champion Schools (UCS) will facilitate the agreement in four communities: Oregon, WA; Berlin, Germany; Johannesburg, South Africa; and Tokyo.
Yeti Secures Licensing Partner for Promotional Channel
Prime Line, a division of S&S Activewear, has become the preferred supplier of Yeti products in the promotional channel.
St. John’s University Switches to Adidas from Nike
Adidas will begin outfitting the school’s 300-plus student athletes in the 2025/26 academic year across 17 varsity athletic programs. St. John’s University Red Storm becomes the only Big East Conference team to be outfitted by Adidas.
