SGB Update Outdoor

Report: Taking a Global Pulse on Shopping with a Sustainable Mindset
To better understand the consumer perspective, Blue Yonder’s fourth annual Consumer Sustainability Survey surveyed more than 5,000 consumers across Australia and New Zealand (ANZ), France, Germany, U.K., and U.S. on their sustainable shopping opinions and behaviors.

REI Co-op Names New Chief Merchant with Diverse Big Box Background
REI said Kristin Shane brings extensive experience across diverse consumer product and retail businesses, including The Guitar Center, PetSmart and Target.

Rural King Opens New Store in Alabama
Rural King has grown to over 130 stores in fourteen states, providing a broad range of essential goods, food, feed, seed, and other farm and home necessities to communities it serves throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.

Dakine Appoints Grégoire Tulasne as European Sales Manager
Tulasne brings a wealth of experience in the Action Sports industry, having launched Nike ACG, sb and 6.0 and having been the sales director for Volcom in France.

Birkenstock Opens Concept Store in Historic Zhangyuan, Shanghai
The Zhangyuan store showcases the Birkenstock collection and its 1774 product line. The store will debut the brand’s Boro Collection, inspired by the traditional Japanese art of textile mending and created in collaboration with Jesse Leyva.

Leatt Corp. Revenues Jump DD in Q4 on Strong Body Armor and Helmet Growth
Sales of the brand’s most established category, neck braces, were down 25 percent in Q4 year-over-year as inventory is digested at the dealer and distributor level. Sales of ADV gear, designed for Adventure riding, exceeded expectations.

SBA Implements Made in America Manufacturing Initiative
The new SBA effort will cut $100 billion in regulation, expand access to capital and create dedicated infrastructure to support blue-collar boom.

Bass Pro Shops to Officially Open in Tyler, TX, with Evening for Conservation
The retailer will host a grand opening of its new retail store in Tyler, TX, with an Evening for Cnservation, on Wednesday, April 16. Every dollar spent during the event, 20 percent (on most items) will be donated to local conservation organizations, a tradition owner Johnny Morris started many years ago.

BKK Hooks Hires New Director of Marketing
BKK said Casey Yoern previously served as the marketing specialist/photographer at Daiwa Corp., where he spearheaded digital marketing campaigns, managed product launches and oversaw catalog creation for over 2,000 SKUs.

NMMA: EU Delays Tariffs on U.S. Boats, Creating Window for Negotiations
While this delay is not a final solution, NMMA believes it is a welcome sign that both sides are taking time to negotiate.

Massimo Group 2024 Revenues Decline as Pontoon Boats Business Sinks
Revenue from sale of UTVs, ATVs and e-bikes increased by 4.0 percent year-over-year while revenue from sales of Pontoon Boats fell 68.0 percent for the year.

Academy Sports + Outdoors Opens 300th Store, Adds Two More States to Mix
The full-line sporting goods and outdoor recreation retailer will add five stores through April, with 20 to 25 stores planned for the fiscal 2025 full year.

Recall: Mammut Skywalker Pro Via Ferrata and Skywalker Pro Via Ferrata Set
Mammut asks consumers who own the affected products to stop using the equipment and follow the recall procedures to receive a full refund. Return shipping is free of charge. The company has been selling the equipment since 2023.

Duluth Holdings Board Member to Retire
Francesca Edwardson reportedly informed the company that she had independently decided not to stand for re-election to the company’s Board of Directors at its 2025 Annual Meeting of Shareholders.

Winnebago Industries Cuts FY Guidance Despite Fiscal Q2 Sales and Earnings Beat
The company saw its only positives in the second quarter ended March 1 coming out of the Marine segment where net revenues were up year-over-year, said to be primarily due to unit volume, partially offset by a reduction in ASP per unit related to product mix.